Earth Friendly Coffee Co.
Ready to trade fairly with Earth Friendly? Here’s how!
Each time a customer indicates that they are a CRS customer, Earth Friendly will donate a percentage of that purchase to the CRS Fair Trade Fund to support our work with low-income farmers and artisans overseas. So when you buy fair trade coffee from Earth Friendly through the CRS Fair Trade Program, your purchase gives twice – you ensure that the farmer who grew your coffee gets a fair price, and you support CRS’ work with low-income farmers and artisans around the world!
Want to learn more about Earth Friendly? Then read on!
Region: Southwest
Location: Denver, CO
In Their Own Words: Earth Friendly Coffee is a social justice initiative doing business as a fair trade coffee company. Earth Friendly sees ‘justice’ as allowing and empowering indigenous coffee farmers to offer the world a value added, roasted, finished product.
Earth Friendly is a ‘social business’ as defined by Mohammad Yunus’ (Nobel Peace prize winner for Micro lending) in the bestseller “Creating a World without Poverty.” This means that Earth Friendly has to be profitable in order to remain in business. Because we are blazing a fairly untraveled path for American business, we’ve faced some real challenges. But, that’s part of creating the change we envision. We chose coffee as our vehicle because 78% of all American homes contain at least one coffee drinker. That meant we had a huge potential audience/customer base. We wanted to offer a coffee that was so smooth that cream, sugar or any other flavoring could be added—but would never be necessary—in order to achieve an extraordinary coffee experience.
We believe that it is only truly a ‘fair trade’—if the grower is paid fairly—and the American customer receives an exceptional brew. There are huge quality differences in fair trade coffee. In addition, we’ve chosen to source our coffee only from indigenous farmers who cultivate their superb harvest under the canopy of the Rainforest. It’s a lot less ‘efficient’ for the farmer to cultivate coffee trees that grow in the shade, amongst many other types of trees and vegetation — but you’ll taste the difference. Coffee that is grown in the Rainforest matures more slowly. The slower the bean matures, the more mellow the bean. The farmers consider the Rainforest their lifetime business partner not a mere profit center to be exploited and then abandoned.
Earth Friendly Coffee is far more than a Fair Trade—it’s an international delivery on a promise of extraordinary quality—made by the people that you’ve chosen to treat fairly. We hope that you’ll want to be a part of this movement.