One of the really neat things about Fair Trade is that it connects people with shared interests together in powerful ways. Rick Yelton, CRS Fair Trade Ambassador of New Orleans, is not only a great word-of-mouth marketer for economic justice, he is a passionate advocate for youth AND for the environment. When he’s not doing Work of Human Hands crafts sales a local market, Rick works at the Alliance for Affordable Energy helping at-risk kids train for “green collar” jobs.

Notice how many levels Rick operates on using the art of the t-shirt billboard: