Pura Vida on the Jim Lehrer Newshour
Pura Vida, CRS Fair Trade coffee partner in Seattle, was featured on the Newshour with Jim Lehrer last night. I’ve been getting a lot of questions lately about how the economy will affect Fair Trade generally and our partners specifically. We had a good example last week of how Nectar of Life, our partner in Spokane, is responding to struggling consumers and coffee farmers. This piece on Pura Vida once again demonstrates that fully committed Fair Trade companies like our partners are staying true to their mission, even in tough times, and prioritizing those most in need. Please take a moment to watch this piece on Pura Vida. It provides some good food for thought during this Lenten season. http://www.pbs.org/newshour/indepth_coverage/social_issues/social_ent/
